Aria Rose was born from a fueling passion to make shopping a personal experience. As a fellow shopaholic and fashion blogger, our founder Lauren struggled with finding brands that made her feel at home and like she was shopping with a best friend.
Lauren wanted to provide affordable, on-trend staple clothing to others that would make them feel comfortable and confident. But she didn’t want to create just another store. She wanted to create a place where girls could come to shop and hang out. She wanted everyone to feel welcome and at home. She wanted to create a lifestyle brand and a one-of-a-kind retail experience.