Sheth Naturals was founded in July 2015. The founder, a female medical doctor, was concerned about the number of harmful ingredients that go into beauty products, especially those targeting the African populace. She embarked on a plan to call back Africans to embracing clean beauty, the same one their forefathers used without encountering the many lifestyle diseases that are now characteristic of our society.

Sheth’s vision is to provide safe, high quality hair and skin care products for Africans. We believe in the royalty of every African, and therefore create our products with love for the timeless African royalty. Our model of business, objectives, strategy – as well as initiatives – are premised on primarily serving the African market, and with unique products made from local natural resources. We believe that the beauty needs and demands of the African population can be met by local innovations that have a global appeal.