As a self taught sewer Alisha has always been crafty finding things to make for family & friends. 

She made her first dolls for her nieces because they wanted dolls that looked like them but there was nothing similar in shops or online at the time (even today it’s not easy).

 The delight these first dolls brought made Alisha realise there was a gap in the market, for dolls that reflected not only her family but the diverse multicultural society around us today. She wanted to give doll making a chance so headed to her favourite local market, Camden Lock, and found her first opportunity to start her business.
Black-owned brand.