Another brand to have received Pronghorn’s financial backing, Hella Cocktail Co was introduced in 2012 by Jomaree Pinkard, Tobin Ludwig and Eddie Simeon. The company creates botanical-inspired mixers, cocktail bitters and its canned non-alcoholic Bitters & Soda range.

Pronghorn’s investment, which was only revealed earlier this year, also included access to its ‘supercharging’ programme for Hella Cocktail Co, which aims to help scale businesses.

Pinkard was also revealed to have transitioned from his position as chairman of Hella Cocktail Co to become Pronghorn’s new CEO and managing director.

The company is said to be the first BIPOC-founded, owned and led American beverage brand to be available in all 50 states.