Spearhead is certainly a spirits brand to keep an eye on, having secured US$3 million investment for global growth last year from Pendulum, an investment and advisory platform.

Spearhead was founded in the UK in March 2021 by Chris Frederick and Damola Timeyin, and the investment it received one year after its launch marked its entry into the US market.

The company’s portfolio of brands with African provenance include Bayab Gin and Vusa Vodka, and its products are made with botanicals from across the African continent.

Frederick, who also holds the position of CEO, noted at the time of receiving the investment that there is “a lack of Black-owned African spirits brands exported globally”, and Spearhead aims to “connect the world to Africa through [its] spirits”.

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