Lobos 1707

Founded by Diego Osorio (pictured, left), chief creative officer, and CEO Dia Simms, who has worked with brands such as Deleón Tequila and Cîroc Vodka, Lobos 1707 hit headlines when it announced it was getting American basketball player Lebron James (picture, right) onboard.

James invested in the company with his business partner and friend Maverick Carter due to the quality of the product, its core values and the chance to build a ‘strong consumer brand with diverse leadership’.

The brand’s name translates to ‘wolves’ in Spanish. Lobos 1707 offers four expressions: Joven Tequila, Reposado Tequila and Extra Añejo Tequila, which are produced in Jalisco, Mexico; and Mezcal Artesanal, made in Oaxaca. The aged expressions are finished in Pedro Ximénez barrels.

Black owned, Alcohol

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