In 2020, Young, Wild and Free rapper Snoop Dogg released his strawberry-infused gin brand in the US, aptly named Indoggo Gin.

The liquid is said to have been made with a “laid-back California style”, and seven botanicals, including orange, coriander and cassia.

Snoop Dogg partnered with his friend Keenan Towns, co-founder of Trusted Spirits, a drinks supplier that develops celebrity wine and spirits brands, and importer Prestige Beverage Group, on the development of the gin.

In 2021, Indoggo stepped up its marketing game with a branded tour bus that travelled the US offering tastings.
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