Cincoro was launched in 2019, and is part-owned by former basketball star Michael Jordan.

Jordan partnered with fellow sport entrepreneurs to set up Cincoro Tequila, namely Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, and Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics.

During its initial launch, the team commissioned Mark Smith, vice-president of innovation special projects at Nike, to design the first bottle and packaging.

The Tequila is distilled from 100% Blue Weber agave, and now boasts blanco, reposado, añejo, Gold and extra añejo expressions in its portfolio. The Gold bottling was released in September last year

Black owned, Alcohol