Caribbean rum brand Ten to One has been co-owned by American singer Ciara since 2021, when she teamed up with the brand’s Trinidad-born founder and CEO Marc Farrell. Former Starbucks senior vice-president Farrell founded the brand in 2019.

In 2022, the brand received investment from Diageo-backed incubator Pronghorn.

“Pronghorn’s team are spirits industry game-changers,” Ciara noted at the time of Pronghorn’s investment. “It’s rewarding to see these creative minds rally around a brand and a mission that I am so passionate about and enable a path to excellence that uplifts and supports Black entrepreneurs.”

Black Owned, Alcohol